For the last 25 years, volunteers have donated their time to organise and run the annual Hook Norton Festival of Fine Ales. We are proud to join those volunteers and donate our time to create the marketing materials needed to generate interest for the event, and raise more money on the day.
The opportunity came about for the first time in 2012. The festival had grown year-on-year to the point where a bigger site was required. They wanted a poster design that could be placed in prominent positions around the local area to ensure they could fill the new, much larger festival site.
The year also coincided with the Olympics being held in the UK, which became the theme for the festival. We included the olympic rings within the poster; as well as replacing the olympic flame in the runner’s hand with a cheeky beer!
Each year since, we have provided a new poster design to the festival organisers. They have each been very different in style and feel – but each have been extremely well received. The poster design is printed and distributed to advertise the event. In addition, they are printed onto t-shirts, and blown up into pictures to be sold on the day and raise additional money for charity.
We each have our favourite design (spoiler: mine is the Mediterranean inspired design from 2017). But, ultimately, we just aim to create something new to keep the festival fresh and keep people coming back year after year. We will continue to offer this service pro-bono for as long as the festival organisers want us to.
Now entering its 25th year, Hook Norton Festival of Fine Ales is an annual event held in rural Oxfordshire. The festival is held to support Bloodwise (formerly known as Leukaemia and Lymphoma Research), as well as other local charities.
The festival organisers volunteer their time to rally over 100 breweries across the UK to donate their best beer. Thousands of people are attracted to the festival each year to enjoy the beer, the hog roast, and the music. With all of the proceeds going to worthy causes, we are proud to be create a new poster design for them each year.
Please do get in touch if you would like our help with poster design or marketing materials for your event.
10th January 2017
Graphic Design, Illustration