Wilkins Productions

Burgess brochure design

 

Our brief

Wilkins Productions specialise in design for luxury brands. Over the years, they have asked us to work with them on brochure design and creative direction for some of their larger projects.

One of their key clients is Burgess, who specialise in luxury yachts. We have worked on several of the premium brochures that they use to either sell or charter their superyachts.

Their audience expects exceptional quality in their yachts, and in the materials used to promote them. It was hugely important to ensure that all aspects of the brochure design were considered and presented impeccably.

 

Getting technical

Technical drawings and deck plans were key to showcasing the scale of these impressive machines. The need for precise communication of the complex layouts required a different discipline to be applied to the usual interpretation of visual art.

The other key element was outstanding imagery; we were lucky enough to be invited to provide creative direction for the photography. The requirement to capture the perfect portfolio of photographs involved a four day shoot at sea. It’s a tough job…but someone’s got to do it!

Stock and print process was also a major factor to ensure a premium quality finish to the brochure design. Die-cut diagrams, embossing, spot UV, and metallic inks designed to look like screen printing, were all techniques used.

The result was elegant marketing literature that perfectly captured and illustrated the exceptional product on offer.

 

Our client – Wilkins Productions

Wilkins Productions is a creative agency based in Devon that specialises in film, photography and design for luxury brands.

We enjoy partnering with other creatives to offer our skills and benefit from each other’s experience. Every now and again it is great to look outside of your own business to find someone who can bring fresh input and ideas to a project. It is something we try to do often to keep our offering fresh and relevant.

Please do get in touch if you need our help with creative direction or brochure design.

Date

10th January 2017

Category

Graphic Design, Illustration, Marketing Materials

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