Following on from the resounding commercial success of the Brighton Rock range of eLiquids, Vape UK approached us to create a new brand design for a range of flavours inspired by dairy products.
They had created 8 new flavours that each had a milk based element. There were rich milkshakes, fruity yoghurts, and creamy, classic desserts. When we researched similar ranges on the market, we found that most dairy eLiquid brands were quite cutesy and literal. They were definitely aimed at a younger, feminine demographic, but the client wanted their range to appeal to a broader customer base. So we approached the project with the aim of creating a brand design that felt decadent, mature and premium, but with a sassy angle.
The first job was to establish a brand name. After narrowing down our preferred options, we put forward the name Twisted Cow which really suited the image we wanted to convey. It was agreed upon immediately, so we could then set about creating logo design options and brainstorming the flavour names and flavour descriptions. These would form an integral part of the overall brand design, and provide the sass we were looking to inject.
The bottles that the client chose lent themselves perfectly to a straw design. We had the labels printed and finished with a soft matt laminate which gave the bottles a high-end, tactile feeling when squeezing them.
Twisted Cow eLiquids are now a popular part of the Vape UK range. Customers regularly comment on the creative brand design and unique packaging that stands out on the shelf and draws their attention away from the other dairy ranges in store.
Vape UK started out as Brighton’s local specialist vape shop, but have quickly grown to be one of the UK’s leading vaping outlets. Their commitment to quality products led them to the decision to manufacturer their own premium eliquids.
Twisted Cow is just one of the excellent, popular ranges that they have produced. We are proud to be their agency of choice for all of their design, branding, content writing, and marketing requirements.
5th July 2017
Brand Identity, Packaging Design, Product Marketing