As a Product Marketing Manager, I was regularly mistaken for a Product Manager. The lines were often blurred. The struggle was very real! Now and again I’ll find myself embroiled in a discussion about the difference between a Product Marketing Manager and a Product Manager. Notably, when a business employs...
The complications of marketing a marketing agency when you’re focused on your clients’ marketing. Wow - that’s a bit of a mouthful! Yet it’s the main thought in my head at the start of everyday as I, once again, move my own content marketing needs to the bottom of the to-do...
Getting to know you, getting to know all about you. You wouldn’t get married after your first meeting with somebody, would you? Maybe you have! I’m not here to judge. The point is that most people don’t. Most people establish a relationship before they take such a big step. They...
In the digital age, is print media still relevant and effective? Video didn’t kill the radio star When the radio was invented, it was supposed to kill variety. When the television was invented, it was supposed mark the end of radio. Streaming was supposed to kill off television. With each new technological...
The marketing team has changed dramatically in recent years, and this evolution is predicted to continue at a significant rate. In business, change is inevitable and necessary, but historically slow and costly. The astonishing rate at which technology is changing the way we interact with customers is now putting pressure on...
We explain the print techniques that can take your direct marketing to the next level. Print lives on Despite protests to the contrary, print media is alive and kicking. It is still effective and relevant, just in a different way to the time B.D (before digital). A well designed piece of packaging, brochure...
The Age of the Customer The Age of the Customer is not just a passing fad; it certainly isn’t just this year’s marketing buzzword. The phrase, coined by Forrester back in 2011, refers to the massive power shift since the digital revolution exploded into our lives, and refers to how technology,...
