In 'The Age of the Customer' it pays to be customer obsessed. “We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” – Jeff Bezos, Founder, Chairman and...
Competing in a customer-obsessed market using website personalisation Have we met before? Has this ever happened to you? You’re introduced to somebody who you’ve actually met before. You search their face for any sign of recognition, but nothing is evident. You feel a bit awkward saying, ‘actually, we’ve already met’. You can...
The Age of the Customer The Age of the Customer is not just a passing fad; it certainly isn’t just this year’s marketing buzzword. The phrase, coined by Forrester back in 2011, refers to the massive power shift since the digital revolution exploded into our lives, and refers to how technology,...
