We created artist impressions to support the vision for the Madeira Terrace design and restoration campaign.
Owning a Brighton business, and also being Brighton residents, Save Madeira Terrace is a campaign that is close to our hearts. So we were understandably thrilled when asked by Brighton & Hove City Council to create visuals to support the Madeira Terrace design and redevelopment vision.
The visuals were to accompany the latest bid submission to Heritage Lottery Fund in the hope of successfully making it through their tough competitive process.
The Save Madeira Terrace campaign aims to rescue the structure from irreparable damage; restore the iconic arches to their former glory; and, in the process, create a vibrant new Brighton quarter to attract residents and tourists.
Crowdfunding Madeira Terrace
The Madeira Terrace crowdfunding campaign was an amazing success, raising £463,947. This money has been pledged in order to restore 3 of the 151 historical arches.
The first three arches closest to Brighton Palace Pier have been earmarked for this initial restoration phase. They will act as a showcase and provide a visual reference to how the whole of Madeira Terrace will look once the other 148 arches are revived. They will also act as an essential test-bed that will help determine a more robust business case for the remaining project which, at present, is estimated at more than £20 million.
Brighton & Hove City Council leader, Daniel Yates said, “Residents and businesses, as well as the wider public, have a big stake in the future of Madeira Terrace and any vision for its future must involve them. Plans led by the council in partnership with the community will involve the complete retention of Madeira Terrace and its restoration in a phased programme of works.
Madeira Terrace design
Our commission was to create an artist impression of the restored terrace to visualise BHCC’s vision for new businesses and an accessible public space.
The artwork has so far been used for the latest Heritage Lottery Fund submission, as well as on the council’s website and social media accounts.
From December, the visuals will be blown up to create hoarding panels that will surround the construction work as the first phase of restoration commences. We can’t wait to see them in situ and will be straight down the seafront to see them up close. Watch this space!
If you’re interested to see how we went about creating the Madeira Terrace design, or want to see the visuals in more detail, you can read all about it in our project case study. Or, if you have a project that you think could benefit from our help, get in touch.